Do you want to get the maximum number of views on your YouTube video and higher return of investment? Then you need to have an appropriate type of exposure and a different yet effective way of promotion. If you don’t have a properly planned YouTube content distribution strategy, you’ll be wasting your hard work you have put into creating that video. In this article we will share video distribution platforms with you 11 effective YouTube video distribution ways for best video marketing.
Why Is Video So Effective In Marketing?
Before we share video distribution platforms and networks, let’s understand why video marketing is important. There are hundreds of point that can prove video marketing is so important, here we are sharing some of the most important:
- In 2017, an official YouTube blog post said over a billion hours of YouTube videos are being watched by people every single day.
- Twitter revealed there are more than 2 billion videos available on its platform and tweets with videos get 10 times more engagement than tweets without videos.
- Facebook gets more than 8 billion video views a day and more than 85% of videos viewed without sound.
So if you don’t consider video marketing in your marketing strategy then you are missing one of the most popular channels to engage with customers.
11 Effective YouTube Video Distribution Ways for Best Video Marketing
One of current and popular ways for video marketing is Social media platforms. There are multiple social media platforms available on the internet and if you upload your video on any of these platforms, you are more likely to get maximum views of your targeted customer. Below we are sharing some of the best video distribution channels for your YouTube video content distribution strategy.
- Facebook: Facebook has one of the widest user bases available with around more than 8 billion users worldwide. However most of the posts are uploaded on Facebook in text and image format but Videos posts are getting popular these days. If you post videos, you just need to ensure that your posted videos should stand out of the crowd and contain uniqueness.
- Instagram: This platform is most popular among the youth with more than 1 billion active users. It lets you post videos of maximum 60 seconds duration. One of the recent updates directs users to the official website to watch the complete video. Also you have the options of disappearing stories and IGTV videos where you can upload a video within a minute where you can post your YouTube videos to get more engagement.
- Twitter: Twitter is one of the most used social media platforms that is frequently used by celebrities. So it is a perfect platform to upload your YouTube videos. Also it lets you create and upload short videos to get the attention of twitter users in less time.Not only Twitter you can also compare Youtube vs Tiktok while creating amazing video content.
- LinkedIn: LinkedIn is slightly different from other social media platforms since it focuses only on professional users. LinkedIn users prefer to watch explainer videos where businesses explain the whole idea of their business. LinkedIn also has a feature for live streaming option where you can broadcast events and roadshows.
- Pinterest: This one is another widely used social media platform for video marketing. This social media platform helps businesses to connect with their targeted customer base. The most popular topics on Pinterest are Beauty, crafts, travel, DIY and heath. One of the best video editing software can help you to create a masterpiece and helps you to stand out of the crowd.
- Blogs: This platform lets you use your marketing videos to promote your product or business. Viewers prefer to watch videos rather than reading the whole blog. That’s why your videos should contain the maximum information & should be helpful to your targeted audience. Also you need to write a small description along with your video, for users to understand.
- Landing Pages: There must be several pages on your website where you can place a video. The first page where a user encounters your website is the landing page. Placing a Video on your landing page can offer you maximum engagement with the viewer to your business.
- Dedicated Video page on website: A video hub on your website that contains all the videos on your website in playlist manner can be really useful for you as well as your targeted customer. These videos can be anything related to your business or product such as product guide, social work, industry awareness, etc. Viewers can directly go to the video page of the website, where they can watch the video of their choice and can get the idea of your business.
- Emails: Recent study says if you include the term “Video” in the subject of your email, it increases the chances of the mail to be opened and increases click-through-rate and reduces the chances of unsubscription. You just need to make sure that your video length should be between 30 to 90 seconds only.
- Paid Ads: Platforms like AdSense, Adwords and Bing Ads helps you to target a specific audience, analyze the results of your campaign. It also lets you decide the changes if you want to make any in your campaign.
- Paid promotion for Content: Outbrain and Reddit Ads are two of the examples where you pay for content promotion. Aslo social media platform also offers some paid plans for content promotion. You can also pay or collaborate with celebrities to promote your business through their social media handles where they ask their fans to check your business or product.
Conclusion
We hope we were able to share the 11 Effective YouTube Video Distribution Ways for Best Video Marketing. You can make some extra yet simple efforts through these video distribution Channels by posting your YouTube video to get maximum number of views and higher ROI.