The palms. The beach. Sunshine. Paradise.
Did you imagine this serene wonder in your head? It is breathtaking, right?
What if such a destination has free living perks on its sea shore? You will never turn down such an exciting deal.
These perks are accessible by getting on to the social media platforms. The digital world has ample opportunities for brands and creative minds to get along and pull off successful marketing online.
Every consumer oriented industry from food to fashion to travel has met evolution after the constant growth of digital marketing tactics. These genres have flourished in their own ways and got a set of audience for their product or item online.
At first, the traditional digital marketing approaches of paid ads used to grab a certain attention of the audience but were not enough to convert into a successful sale. With the influencer marketing tactic, the brands are enjoying their online income and a set of loyal consumers.
89% of marketers believe that influencer marketing is effective in 2021. The social media trends are ever changing, but influencers have always found a way to adapt and find a way to be in the digital arena for a lifespan.
The travel and hospitality industry works majorly on trusted recommendations. In today’s time, this trust is won by the travel and lifestyle influencers across the globe. Thus, if you are a budding or micro travel influencer then social media are a boon for you. There are many ways in which one can collaborate with potential brands to make a proficient and successful career online.
There are travel companies, hotels looking for travel influencers through online portals and hotel influencer applications. To stay with the time, the brands are taking initiative to collaborate with influencers who have the potential of striving the mass to one’s online venture and do justice to the offline hospitality business.
As a travel influencers, you do have certain perks, which a brand ambassador gets, like:
- Get a free stay at the property
- Avail free spa services, room services, and other amenities at the hotel
- Get a membership of the hotel as a part of the influencer marketing program
- Get a good stay package where you can come along with the family and explore the place
- discounts on the room prices and spa services at the hotel
Thus it narrows down one’s expenditure to travel tickets. Rest all is almost covered by the successful hotel collaboration. Now, to bag a branding opportunity with such exciting deals, you have to provide the brands with intricate information about yourself. Let’s have a look at it and get an in-depth understanding of it.
4 Impactful Ways for Travel Influencers to Attract Brand Collaboration Online
#1 Apply with your social media profiles
A brand will approach if they like your page and its display. Make sure you have a seamless and clean profile that reflects your personality into it. If your ideology meets the brand idea, then they will rope in for the influencer marketing campaign. One has to keep innovating its page with different creative ideas that enhance his own brand image.
#2 Provide audience insights and content proposal
When you approach a hotel company or travel agency, the very first thing that they are interested in is the audience. You have to study your audience’s likes-dislikes, their interests, hobbies, before approaching the companies.
As a travel influencer, you have to make sure that your followers can afford to stay in such hotels promoted by you. They should love to explore new properties, and are always ready for such luxury stays.
You should provide audience insights to the brand which should consist of views per post, follower’s growth, strategic growth of your followers, platform wise saturation of your audience number, age group, as well as campaign wise bifurcation of audience likes-dislikes.
The travel and lifestyle influencer also has to come up with a content strategy to attract the brand. One has to have a creative idea about the post, story, or reel that you will make for the company to enhance its property. If the idea and the age group of your audience matches the ideal goals of the firm, you are likely to bag a client for your online social media handle.
#3 Share previous brand collaboration
Before investing a brand will surely want to look at your past collaboration and study their profits, viewership, online-offline traffic. It also builds a trust on you and ensures them that you do have apt knowledge of similar projects. Thus, looking at your past work and branding reputation they will decide on the online collaboration.
#4 Upload your media kit
Media kit helps the brands to understand your image. It consists of the following things:
- Your story and goals
- Marketing assets
- Information of your team members
- Media mentions
- Press releases till date
- Sample of feature articles
Thus, it ensures the brand about your personality and online image. They also come to know about your capabilities and achievements. This results in long term partnerships and a balanced growth online.
What are you waiting for?
There is no end to influencer marketing. When it comes to branding the first and the best option for the companies is to make long term collaboration. So, you as a nano or micro influencer have great scope of altering your careers online as a creative mind. Today, people go gaga over social media posts, reels, stories, and are constantly engaged on to such content.
Gen Zs are hard to lure, as they are the informational generation. One gets information everywhere on the internet, thus, it is a hard task to maintain a set of followers who are loyal and attract the proficient brands to your social media handle. You can start by signing up on such online platforms that are a connecting bridge between you influencers and the companies. Experience the digital space for yourself and build a successful career online.
