Picture the most recent purchase you performed. Why you preferred a specific brand over the others? Were you in genuine need of the product, or you just purchased it in a hurry? Now that you are thinking about that, the chances are that the design of the printed box impressed, and as a result, developed your interest in a particular product. The design of the box is so important. A stellar design can aid in augmenting the originally perceived value of the products. No matter whether the clients are seeing your items in the store or waiting in anticipation at a box being delivered to their homes, presentation matters. It can only be assured by a convincing design.
Minimalism is magic:
The market is full of complex and intricate packaging designs. You know well that modern clients do not showcase any interest in such rote designs. Such types of designs take the focus away from the original message and lead up to the creation of confusion among the customer base. When the whole market is moving towards complexity and intricacy, you can make a difference by opting for the minimalist designs that will serve as the lines of distinction between your brand and other rivals. The printing box with a single color theme, minimal fonts, and clean graphics stand the best chance to lure the customers and increase their desire for your product.
If you have seen the packaging of Apple Company, you would have noticed that they keep the things more simple and elegant, both outside and inside the box. So, stick to the simple designs for your box as they offer ease of use and tie all your brand together.
Use catchy patterns:
The use of patterns is essential to upgrade the simple take on your custom printed boxes. A classical striped pattern or a polka dot serves a great deal in increasing the overall look and receives a huge appreciation from the buyer’s circle in the market. All the patterns bear an association with a certain meaning, so they offer you an opportunity to capitalize on the communication aspect with your clients. Line art patterns, for instance, can be printed on the boxes to portray and reflect the forward-thinking style of your brand. If your brand offers some vintage products, you can think about the art deco patterns as they are quite famous for creating a vintage feel. Apart from that, different patterns can be mixed up to create a design that makes you stand out from the crowd.
Design that tells the story:
Designing the printing box with the story of your brand goes a long way in making it look creative and more eye-catching. If you are telling the story through your design, you are doing yourself a big favor because the customers are always excited to discover the information they do not know before. Tell the clients who you stand for and what you want to achieve as a brand. Make sure you use the correct types of fonts that make your story legible and understandable for the target audience. The typefaces that are too fancy have a negative impact on the image of your brand. So, make sure you use the typography such that there is appropriate space between the words, sentences, and lines. It will make your story visually more expressive, and as a result, your product visibility will be increased.
Impressive texture:
Like many other brands, you might assume that the visual aspect of the custom printed boxes needs to be focused upon because it is the only one that matters. However, it is a totally wrong assumption that needs to be corrected. Taking other human senses out of the equation and paying heed to the visibility of the boxes is never going to make your products sell in the market. Humans have a great sense of touch, too, due to which the texture of the box brings a great value to the table. So, add some novelties on the surface or printed packages so that the customers feel an amazing experience upon touching. Embossing and debossing are the options that you can look up to in this regard, while some textured coatings can also be considered here.
Revealing design:
Since the betrayal of the customers has become the order of the day in the industry, the clients have become more cautious of buying. They look for the credibility and authenticity of the brand so as to know whether they are delivered quality products or not. A little bit of suspiciousness is enough to give a reason to the buyer’s pool for not shopping your items. So, the best design for your printed packages that will work is the induction of a windowpane on their front panel. This transparent panel provides a product preview without any visual barrier so that the customers can have a chance to look at the items first before they make any buying decision.
Relatable colors:
The colors bear associations with different moods and are an impressive addition to the design of your custom printed packages. These moods take the design of your boxes to the next level and draw people towards your offerings. The cool hues such as blue, green, and purple relate with the theme of relaxation and recreation. On the other hand, warm colors such as yellow, pink, and red are related to optimism and bring more energy.
To create the best design, you need to understand what kind of feeling you want to invoke in the general public when they come across your boxes. After seeing the various design possibilities for the printed box, you should not shy from adding an irresistible appeal to your box. These designs are a sure way to make your box more inspiring for the customers, and as a result, the probability of your product selling will be enhanced further.
