For people to recall a brand, it takes 5 to 7 interactions.
For a brand to stand out in the sea of other brands, it needs a memorable brand visual identity.
What is visual brand identity? Put simply; this is the look and feel of your brand across all channels.
For most companies, brand identity is about more than just the name and logo. It encompasses other visual elements as well, from colors to fonts to graphics. If you think good design is expensive, think again.
This blog post will give you some brand visual identity examples. Read on!
Create Brand Colors
The brand colors are the backbone of your brand identity. Your brand color should be easily recognized while differentiating you from competitors.
Your brand’s visual style will largely depend on what emotions or feelings it wants to convey through its visuals. For example, bright and bold colors represent youthfulness and energy; pastels suggest tranquility and softness; primary colors imply fun, excitement, and playfulness.
So before choosing a specific pigment for your brand colors, consider their effects in combination with one another and how they look against other elements like photos or backgrounds?
The easiest way to get started is by using a tool such as Adobe Color CC. It allows you to upload an image so that you can pull colors from it.
Create Your Logo
When it comes to brand identity, the logo is one of your most important tools.
You should make sure that you develop a creative design for your brand’s name and incorporate some visual elements. The idea behind this is that people will remember both the brand name and its visuals more easily.
A logo can be anything that can visually represent your brand. So it could include a brand’s name, initials, or an icon of any kind. The simpler and more creative, the better.
One thing to note is that you should avoid using complicated fonts in logos since this will make them harder for people to recognize at first glance. You want to create something eye-catching enough so that people take notice but not overly flashy where they are unable to process what’s being shown quickly enough.
When it comes down to actually creating your logo design, there are plenty of free tools which allow you to upload photos and add text without having any graphic design skills.
Choose Your Font
The brand font is another important part of your brand identity. It should be consistent with the overall brand color scheme and complement the logo design.
You want to choose a font that’s simple yet looks beautiful. It should stand out at first glance so that it gets noticed right away by potential customers.
You also need something easy enough to reproduce across all media types. And that’s from physical signage to social media posts so that it won’t look different in each place.
One good tip for choosing fonts is looking through other brands’ logos or signs for inspiration. This will show you what type of style works best together.
There are plenty of brand font combinations you can find online. You can also use a tool to upload your logo and create the brand’s font in one step.
Be Bold and Catchy
A business visual identity can really set your brand apart. People will notice the colors and logos immediately, and they’ll be able to associate them with you easily, thanks to their unique look that sticks in people’s minds.
If you want a brand visual identity that stands out, it needs to reflect the personality of your business. So think about what makes your brand special compared to others like it.
Is there something fun or exciting? Does it have some specific theme? The more creative and interesting, the better.
Don’t be afraid if this means having bright colors or using an unusual font for certain elements since these things help make a brand memorable and recognizable by potential customers. This way, people will instantly know what brand you’re referring to.
Simplify With Visual Identity Graphic Design
If you want to make your brand’s visual identity more memorable, consider using icons instead of actual text. This will help create a brand image that’s easily recognizable and looks good while being simple enough for anyone to understand even at first glance.
Icons can include anything from an artistic drawing or photo with words added on top to a simplified graphic representation of the brand name itself. The possibilities are endless, so you’ll always have something new yet familiar whenever people see it.
In some cases, adding just one icon onto certain brand visuals might be all that is needed to get your point across beautifully. So if there’s any other element in brand design that deserves its own special section, then this would be it.
If you find yourself struggling with creating brand identity, check out Pounce Marketing for professional assistance.
Get Brand Visual Identity Right
Building a brand visual identity is an exciting opportunity for any business to stand out from the competition and show what makes them unique compared to similar brands. Make sure you choose something consistent, simple yet eye-catching, so your brand image will always look good no matter where people see it.
We hope this post helped you learn more about creating a brand visual identity and how it can help your brand stand out. For more informative posts like this, feel free to keep visiting our blog.