While every brand dreams of its Instagram account getting followers and generating likes and comments organically, the use of advertisements within Instagram also helps to generate that much-sought engagement. For that, at the end of 2015, Instagram launched its platform for publishing advertising content, called Instagram Ads. Through a post, which can be a photo, a video, or a photo carousel, Instagram allows brands to create advertising content, which they will place in the correct feeds according to what is indicated by the brands. Thus, brands and companies may appear in the feeds of people who do not necessarily follow them, creating awareness and, if the campaign is successful, increasing their followers, visits to their websites also visit our site Folwos for gaining Instagram Followers, downloads of their apps, and their sales through images, videos, or stories that solve a need or inspire actions in users. If you have a brand, large or small, you will surely ask yourself: “Why do I need to advertise on Instagram if I want my account to grow organically?”
Yes, include ads in your content strategy.
In addition to planning your content, hashtags, and captions, you should also plan your ads and how it is naturally incorporated into that strategy. Plan from its design to the days and times in which you should publish them. Your ads should be consistent with the rest of your Instagram account. Remember, the identity of your brand is one of the most important aspects that you must take care of in your planning.
Yes, define a clear and measurable goal.
Just like when you define a goal for your digital strategy, you should set one for your advertising post on Instagram that matches the needs of your brand. What is your brand looking for: that they know your brand, grow in followers, achieve more likes and comments on their posts, that they download your application, that they go to your company’s website, that your followers know about your promotions, that the sales of any of your products? With this well-defined goal, you will be able to establish to whom the advertising will be directed, what format to use, how much to invest, and for how long to leave the ad on networks. Among the objectives offered by Instagram are click on your website, conversions to your website, installation of your brand app, engagement with the app, visits to a video, reach and frequency, engagement with posts, and awareness (or recognition) of the brand massively or locally.
Yes, know your audience well before investing in an ad.
And whether you are a large brand or a small company, you must be clear about who your followers and customers are. This must be defined in your digital strategy and your entire network campaign must be focused on those followers that you have or want to conquer. Why is knowing your audience so important? Because it will allow your brand to correctly establish the target to which your advertising should be aimed.
No, don’t downplay the target your publication will go to. Instagram places a lot of emphasis on defining the target of advertising campaigns and offers wide options to define it, based on demographic data, interests and behaviors, and objectives. Good targeting will be what makes your campaign is successful or not. If the target is defined incorrectly, the ad will not be consumed by the users it should and the effort of the campaign will be lost.
Yes, it begins by defining the location, age, and gender of the people to whom the ad will be directed.
After establishing these basic data, the Instagram ads platform, which is the same as Facebook, will ask you for more data to focus the campaign even more. In Instagram Ads, you will define your advertising based on demographic data, interests, and behavior within the app and in related apps, like Facebook news by daily tribute. For example, if you are a brand that offers photographic services for children’s parties in Mexico City, you can focus your ad on women and men, between 30 and 45 years old, who have young children, who live in Mexico City, who are professionals, who share photos of their children and who share maternity and paternity information on Facebook. With this information, Instagram will locate those users and show them your ad in their feed.
No, you cannot target your own followers.
Instagram so far has not offered an option to make posts that are directed towards your followers. In this case, you will have to look for engagement organically.
No, a photo does not matter than a video or a photo carousel.
Instagram Ads offers you the possibility to choose between a photo, a video, or a photo carousel to make your advertising campaign, just like those offered by Facebook. According to what your objective with the campaign is, you should choose the format that best suits you to achieve it. In Instagram Photo Ads you can show your product, service, or brand through a photo that is visually attractive. Instagram Videos Ads offer you the possibility to upload a video of up to 60 seconds. In this case, the first seconds are the most important since they will have the mission of capturing the user’s attention. This format is ideal for showing your potential followers what your product or brand is capable of. Buy Instagram Followers Australia Carousel Ads give you the option to upload up to 10 photos of your brand or product in a single post. With the carousel, you have the possibility to tell a story through photos or present your product in different facets. Experts in digital marketing ensure that this format achieves 10 times more clicks than the photo alone. In addition, in each image, there may be a link that directs the user to a different site within your website, for the price of a single ad.
