If you own a business, you will know that it is important to draw consumers towards your merchandise. Only when they notice it will they think about buying it. This is no easy task. There is competition present of similar products in a store. These are often placed in the same area and they have to stand out to attract. Custom product boxes can help out here. This is when it is designed keeping some important points in mind.
Interesting facts about custom product packaging
This type of packaging is a popular one. The reason is that it is customized according to how the client wants it. It will have a unique size, shape, design, made of the best material, etc. A business has many choices to choose from when it comes to this.
Therefore, it is possible to design something unique which stands out. This helps a brand market itself and get known.
The following explains how custom packaging can attract customers in one go:
Research on the customer base
If you wish to draw consumers towards your product, you need to know what they want when it comes to packaging. It is necessary to do some research and find out who your consumer base is. You need to know who you are catering to. Only when this is known can you design packaging that they will be attracted towards.
The product you are selling matters here. You have to find out the age, gender, geographical location, buying habits and more, of your potential buyers. Check to see whether they mostly buy the product online or in a brick-and-mortar store.
When this information is gathered you can figure out what colors, designs, images, to use on the boxes. You can also figure out how strong the boxes should be.
When packaging is made particularly according to what customers want, they will be more drawn towards it.
Select high-quality material options
The material you use to make a packaging box from matters. It gives an impression of whether you care for quality or not. Shoppers will avoid buying products put in boxes that are weak and breaking. It gives an impression that the merchandise inside is like this as well.
If you want to draw the eyes of potential buyers it is better to choose material like cardboard, corrugated cardboard, Kraft. These are said to be sturdy in nature.
They are even environmentally friendly options. Therefore, environmentally conscious buyers will prefer purchasing from you rather than from the competition who does not use “green” packaging. You will give the image that your brand is a sensible one.
Let people know what they are buying
Another way to make customers notice your products is by telling them what you are selling. When this is known, people will then think about buying the product. Individuals buy those things that they think they need. You have to encourage them to buy the product.
A custom packaging box should include only those details which customers need to know about. If you are selling food products it is important to tell what the product is, its ingredients, nutritional information, manufacturing and expiry dates, quantity, health warnings, etc. Only when people know about this stuff will they think about buying what you are selling.
If you are selling makeup, you will tell what the product is, its ingredients, expiry date, warnings, best for which skin type, etc.
Include necessary signs on the truthful packaging and tell consumers more about what they are buying. For instance, the Halal sign lets Muslims know whether the product can be consumed by them according to their religion. If you have used recyclable material to make the box, you can include this sign on the box.
Choose a good font for the typography. It should match the overall design of the packaging. It should be able to be read clearly. The size has to be a readable one as well. Choose a color for the font which does not get merged into the background color of the packaging.
Encourage customers to buy the product
Include special information about the product on the custom packaging box which will make consumers want to buy it. You have to be honest over here. State any discounts, offers, etc. These attract people in wanting to buy the product.
If you are selling a food product that is good for dieting, state this. If a toddler’s food item has ingredients that help with growth, give precise details on this. A skincare product which only uses natural ingredients must let this be known.
Design attractively
The design elements of packaging are important. These have to be considered carefully. Think about what colors, designs, images, etc. to use. These should attract potential consumers and stick to the brand image and message which it wishes to portray.
For example, if you are selling products for kids, it is better to have bright colors and cartoon images. You need to include information on the boxes which will encourage parents to want to buy the product for their kids.
Look at what is trending in your market when it comes to packaging. It will give you some ideas and let you know what is succeeding. You can design something unique which will attract you in this way.
Custom product packaging can indeed attract many customers in one go when it is designed carefully. You need to know who you are catering to and what they want when it comes to packaging. Choose good material which will not break. Remember that packaging is usually the initial thing seen of your merchandise. You must design this carefully so that you can give a good impression and make people want to try out your product. Market your brand and merchandise with this by designing it attractively and including a brand logo.
