In today’s hyper-connected, data-driven world, organizations are generating more data than ever before. But collecting data is not enough — the real value lies in transforming raw data into actionable insights. Advanced analytics services empower businesses to do just that — enabling smarter decision-making, improving operational efficiency, and uncovering growth opportunities.
Whether it’s predictive modeling, customer segmentation, anomaly detection, or real-time reporting, advanced analytics is a powerful tool for digital transformation. To leverage it fully, companies turn to expert consulting partners who bring a blend of domain expertise, advanced tools, and data science skills.
In this article, we explore what advanced analytics entails, its business impact, and the top consulting companies providing advanced analytics services, with a special focus on InTWO, a global Microsoft partner leading innovation through data intelligence.
What are Advanced Analytics Services?
Advanced analytics refers to a set of techniques and tools that go beyond traditional business intelligence (BI) to predict future trends, discover deeper insights, and automate decision-making. It includes:
- Predictive Analytics
Using historical data and machine learning to forecast future outcomes. - Prescriptive Analytics
Recommending actions based on predictive data models. - Diagnostic Analytics
Identifying the root cause of events using statistical analysis. - Real-Time Analytics
Monitoring and analyzing data as it is generated to drive immediate actions. - Text & Sentiment Analysis
Mining unstructured data like emails, reviews, and social media to gain insights.
Advanced analytics tools often integrate with platforms like Microsoft Azure Synapse, Power BI, Databricks, Snowflake, and more.
Why Businesses Need Advanced Analytics Consulting
While tools are readily available, implementing an advanced analytics strategy requires more than just technology. Expert consulting firms provide the necessary skills, methodologies, and frameworks to ensure analytics deliver real business value.
Key Benefits of Partnering with Analytics Consultants:
- Data Strategy Alignment
Consultants help align analytics initiatives with business goals. - Data Governance & Integration
They streamline data collection, cleansing, integration, and governance. - Model Development
Use machine learning, AI, and statistical modeling to uncover patterns. - Visualization & Reporting
Build dashboards and reports that support real-time decision-making. - Skill Augmentation
Provide data scientists, analysts, and engineers to fill talent gaps.
InTWO: Driving Business Intelligence with Microsoft-Powered Analytics
InTWO is a leading global provider of Microsoft cloud and analytics solutions, offering end-to-end support across the data lifecycle. As a Microsoft Solutions Partner for Data & AI, InTWO empowers businesses with advanced analytics capabilities through cutting-edge platforms like Azure Synapse Analytics, Power BI, and Microsoft Fabric.
Why InTWO Stands Out:
- Microsoft Expertise
InTWO has deep knowledge of Azure AI, Dataverse, Power Platform, and Dynamics 365, enabling seamless data integration and reporting. - Vertical-Specific Solutions
Tailored analytics for manufacturing, logistics, retail, construction, and professional services. - Scalable Architecture
Builds analytics frameworks that grow with your business—from small POCs to enterprise-scale deployments. - Predictive Modeling
Utilizes machine learning for customer churn prediction, sales forecasting, and risk analytics. - Real-Time Dashboards
Designs Power BI dashboards connected to live data sources, enabling instant visibility and fast action.
“We help businesses move from data to decisions by combining cloud scalability, AI-driven insights, and intuitive dashboards.”
— Data & AI Practice Lead, InTWO
Use Case:
A manufacturing company partnered with InTWO to integrate IoT data into Azure Synapse, allowing predictive maintenance of equipment. This reduced unplanned downtime by 40% and improved production efficiency.
Other Top Companies Providing Advanced Analytics Services
While InTWO is a standout in Microsoft-powered analytics, here are two other globally recognized providers:
1. Fractal Analytics
Fractal is a leader in AI and analytics, providing solutions for Fortune 500 companies across industries.
Highlights:
- Expertise in customer analytics, AI-based forecasting, and image/video analysis.
- Specialized platforms like Eugenie.ai and Crux Intelligence.
- Strong presence in financial services, healthcare, and retail.
- Combines design thinking with data science to create user-centric insights.
Fractal is best known for driving personalization, customer lifetime value optimization, and predictive modeling.
2. Deloitte Analytics
Deloitte offers advanced analytics as part of its wider consulting portfolio.
Strengths:
- Deep industry knowledge across public sector, energy, life sciences, and more.
- Robust delivery of AI/ML models, RPA integration, and cloud analytics.
- Deloitte’s AI Studio develops custom algorithms and data products.
With a global network and deep talent pool, Deloitte is suited for enterprises seeking large-scale analytics transformations.
Business Impact of Advanced Analytics
Organizations that embrace advanced analytics consistently outperform their peers in key metrics:
| Area | Impact of Advanced Analytics |
| Revenue Growth | Improved cross-sell/upsell strategies and customer retention |
| Operational Efficiency | Process optimization and real-time decision-making |
| Risk Management | Fraud detection, compliance tracking, and predictive maintenance |
| Product Innovation | Faster insights into market trends and customer preferences |
| Customer Experience | Personalized services and sentiment analysis |
A McKinsey report indicates that companies using data-driven decision-making are 23 times more likely to acquire customers and 6 times more likely to retain them.
Common Use Cases of Advanced Analytics
- Sales & Marketing Optimization
- Lead scoring, conversion analysis, campaign ROI measurement
- Lead scoring, conversion analysis, campaign ROI measurement
- Supply Chain Analytics
- Demand forecasting, route optimization, and inventory planning
- Demand forecasting, route optimization, and inventory planning
- Financial Analytics
- Profitability analysis, cost modeling, fraud detection
- Profitability analysis, cost modeling, fraud detection
- HR Analytics
- Talent acquisition insights, attrition prediction, workforce planning
- Talent acquisition insights, attrition prediction, workforce planning
- Healthcare Insights
- Patient outcome prediction, resource allocation, drug development
- Patient outcome prediction, resource allocation, drug development
- Manufacturing Intelligence
- Predictive maintenance, quality assurance, process improvement
- Predictive maintenance, quality assurance, process improvement
Choosing the Right Advanced Analytics Partner
With so many players in the analytics landscape, it’s crucial to choose a partner that aligns with your business vision and technology ecosystem. Here are key selection criteria:
- Platform Expertise
Does the provider specialize in tools you use (Azure, AWS, Google Cloud, Power BI)? - Industry Experience
Have they delivered successful analytics projects in your domain? - Data Governance Capabilities
Can they ensure compliance with privacy regulations like GDPR, HIPAA, etc.? - AI/ML Skillsets
Do they offer deep data science expertise to build custom models? - Post-Deployment Support
Do they provide training, optimization, and ongoing advisory services?
InTWO excels in all these areas, especially for companies leveraging the Microsoft technology stack.
Conclusion
Advanced analytics services are no longer a luxury—they are a competitive necessity. From predicting future trends to optimizing current operations, data-powered insights drive better decisions and business outcomes.
Partnering with a specialized provider like InTWO ensures that your analytics journey is not just technologically sound but strategically aligned with your long-term goals. With proven delivery models, industry-tailored use cases, and deep Microsoft integration, InTWO stands as a trusted guide in the modern data landscape.
Other leaders like Fractal Analytics and Deloitte also offer robust analytics services, catering to a wide range of business needs and verticals.
If you’re ready to move from data collection to data action, the time to invest in advanced analytics consulting is now.