Every successful email marketing strategy goes together with great email content. Your email content presents your messaging and convinces clients about your offers.
Your customers will pay attention to your emails once you understand how to write it to engage them. Keep reading to learn how to write email content that people want.
Know Your Audience
Before creating email content, consider analyzing your audience or audiences. As an email marketer, it’s crucial to stay relevant. Customers reading your emails need to feel you’re highlighting their issues.
How you create your emails and convey ideas depends to a large extent on the audience’s expectations. Every aspect of the subject, introductions, tone, and facts must resonate with your target readers.
Analyze your data to get a clear understanding of those who respond and those who don’t. Establish the exact motivations for each of these groups. You can segment messaging if you establish you have different audience groups.
Start With a Compelling Subject Line
An email subject line is the first show of relevancy. It’s the first thing that readers see when they login into their email box. Its level of quality and relevance highly determines opening rates.
In business, subject lines can make or break promotional campaigns. 64% of email readers decide whether to open emails based on subject lines. And 69% of them report emails as spam based on the subject line.
Craft compelling and relevant subject lines to increase open rates. Use action words and keep it short. Use a professional sender name and personalize it to evoke the recipient’s curiosity.
Remember to write for the people who scan their inboxes. Add some intrigue to the subject lines. Do this by adding benefits, numbers, or compelling questions. Readers need to see value in the subject lines to open their emails.
Influence Readership With Powerful Intros
Getting people to read your emails starts with crafting profound introductions. You inspired them to open but you still need to take them to your call to action from the first paragraph.
Remember that the reader receives hundreds of messages every day. The opening phrase can determine whether your reader will continue reading. An exciting word at the start can mean the rest of the message is worth a read.
Emails for customers are about entertainment, education, and pitching. Avoid the standard, overused openings that make emails sound too routine.
Write In the Second Person
It’s best to write in the second person when writing client emails. Second-person writing makes even promotional emails sound friendly. It’s conversational and action-inspiring. It puts readers into action mode and makes them feel part of the story or the experience.
Second-person writing is personalization in action. It increases the likelihood of customers opening and reading emails. Studies show that personalization multiplies conversion rates by up to 6 times.
Ensure Email Body Relates to the Subject Line
You have to keep your promise throughout your email copy. Clients expect the full content to relate to the subject line. Keeping your copy in line with the subject line is about keeping your promise.
Integrity is critical in email marketing. A misleading email subject line can affect the entire campaign. Your success depends on a productive email list.
Creating a valuable copy goes a long way to reinforce your reputation. It determines whether customers will open your next email.
Add Interesting Facts or Stories to Maintain Reader’s Interest
Adding value to email copy is also about writing high-quality client emails. Clients want to feel empowered after reading your emails to the last word. This also applies to promotional emails where you may over-focus on the product.
Think about sharing personal stories and experiences to grab customers’ interests. Stories can break the ice and help to immerse clients into your copy. Customized content triggers positive emotions in 82% of customers.
Add exciting insights, testimonials, or quote industry experts to boost engagement and credibility. Customers will look forward to your content if it leaves them happier and educated. They’re also looking for hints of credibility. And that’s why user-generated and expert content can help.
Keep It Simple
The average time Americans spend checking their emails is decreasing. Only 46% of people say they’re able to clear their inboxes. But emails still reach 85% of the targeted people.
You have to resonate with your audience to maintain profound engagements. Be mindful of your customer’s challenges. Remember, their time is precious when writing emails.
Many email readers want to find what they want in your emails as quickly as possible. You have to keep your emails short and straightforward. This way, you can ensure you’re not losing them before they grasp your message.
Make Emails Unique
Originality is an integral pillar of a successful email marketing campaign. People expect fresh ideas and insights in every new piece of content. It doesn’t matter if you’re promoting an everyday product, they’ll expect a unique experience.
Do your research to understand what your industry has talked or written about. Cover new facts and bring fresh ideas to distinguish your content.
Make Use of White Space and Bold Fonts
The layout of emails can boost or hinder readability and influence drop rates. Many people read emails hastily so formatting should suit their reading style.
Email paragraphs are usually different from essay paragraphs. They tend to be shorter, straightforward, and distant from each other. Instead of the usual single line between paragraphs, it helps to double-tap the enter button.
Email readers mostly read by scanning. They might read in a hurry and fail to grasp your message. Bolden your key points for emphasis and to grab the reader’s attention.
Close With Clear Call to Actions
When you read about email marketing you can see that it’s one of the top three organic content distribution channels. But it only pays off if you have a compelling call to action. You can have a great email marketing strategy, but your efforts are in vain without compelling CTA’s.
A compelling CTA is clear and concise. It draws the reader and helps them to understand what’s in for them. Write short but sweet CTA’s for the best conversions. Use power or action-inducing verbs to induce responses and boost click-through rates.
Optimize Email Content for the Best Results
Great email content boosts conversions and supports your marketing goals. It’s your best investment and the key to success in email marketing.
You can reap amazing benefits with the right email strategy. For more marketing tips, read the rest of our blog.