Since the music industry has changed a lot significantly, it can be hard to promote music in 2021.
The music industry has been hit by the pandemic with live performance revenue the biggest casualty. The industry is fighting back in various ways to monetize music consumption and innovative models. While options may seem limited, you can still find many ways to push your music, brand, content and to meet a wider audience.
Here are 5 ways to promote music in 2021:
- Reach through social media: Social media is a key player for all artists to reach a wider audience. Take Instagram for example. Interacting with accounts of similar interests and creating music together can bring attention to your work. These include bands, record labels and music artists. From pictures to videos, a music artist can market their new song through social media.
It is necessary to take your social media accounts seriously when it comes to promoting music on it. You can find an online social media agency for marketing and creating interactive content out of the existing content such as blog posts, add links, and trying other advertising methods.
- Build a website and email list: A website is a place where all your audience members from different social groups gather. You can post scheduled events, sell merchandise and inform your audience about your upcoming work in brief after promoting it on social media. Building a website might take time, but it acts as a central hub for fans to know more about an artist and adds professionalism.
Email lists are direct connections to fans. But always ask for permission first before adding someone to your email list. With email lists, music artists can promote their song directly on mail.
- Get on playlists: Get on famous platforms to stream your music online. Artists who want to promote their music online should pay attention to how they can get their song onto as many playlists as possible that fit their genre. Playlists with similar genres and artists attract the target audience. That gives artists a higher chance to discover fans who want to listen to more music of the same genre.
You can also submit your music for fee on various websites to get more recognition. They will help you to release your songs or to promote a released song with an effective strategy to grow your audience online.
- Reach out to local radio stations and podcasts: You may think that it is an old idea of promoting music. But artists shouldn’t rule out older promotion methods. Local radio stations need music in rotation, and they are always excited to play new music in the local area. Music artists can reach out to these radio stations for the chance of airtime as reaching more listeners can be worth time spent.
Nowadays, podcasts are an important source of entertainment and information. More people are listening to podcasts more than ever before. Musicians can contact podcasters and talk about their new song and how they might add value to it. You can either put your song onto the podcast or can get featured as a guest on their podcast.
- Focus on creating non-musical content: You can also post compelling photos, videos or anything about you on social media that ultimately results in a new fan base to know more about you and your work. Nowadays, people want to learn more about an artist rather than just about their work. A strong visual or written narrative can put your music in an exciting way before the audience.
If you are confused where to start, then you can simply define your artistic identity in the beginning. Like you can post about why you make music, who is your inspiration, what your music means and many more by which a viewer can relate personally.
Thank you for reading till the end! Hope you have got more ideas to promote your music and start your journey to a successful music artist.