Social media is a platform where people converse more about the trending things they have come across. Social media helps to shares content, run campaigns, and discuss hot topics, e.g., on businesses and new brands in the market. Conversations done on social media contains valuable information that can help boost business according to how people converse on the networks. Social listening is tracking commonly used keywords on social media platforms, e.g., blogs, news, and web forums. Keywords captured in social media platforms include product names, titles and person names, company names, and hashtags. Listening and tracking involve using tools offered by companies like NetbaseQuid.
About NetbaseQuid
NetbaseQuid is an intelligent market platform that helps build businesses by analyzing social media brand mentions to give real-time and accurate analytics to help realize competitors and markets. NetbaseQuid platform uses natural language processing to understand and clarify business data to its customers. A company can adjust to new market tactics, improves customer services, and make more informed market research based on NetbaseQuid analytics. NetbaseQuid is a trusted company by its customers, including Coca-cola, American Airlines, Microsoft, Hyundai, and many more.
NetbaseQuid’s Social listening stages:
Businesses should follow the following steps when performing social listening through NetbaseQuid:
1. Kickoff stage
A company should first know its brand dominance in social media. The kickoff stage help set the starting point of the listening procedure. A company should upload a brand name or the most popular name for its products and upload it to NetbaseQuid. The name should include all its similar forms from misspellings and nicknames of the brand. NetbaseQuid, a social listening tool, is given time to browse through the social media platform, searching for similar names as suggested. Go through all the posts customers make and recommend about the brand, filter the results as per customers’ location, gender, number of comments, and language used. Using the NetbaseQuid tool, analyze customer data by the number of mentions, either positive or negative, and the type of target customers mentioned.
2. Actions after the kickoff stage
After getting the customer’s comments, please respond to all negative comments from customers and work hard to meet their demands. Customers leave a brand because of dissatisfaction with customer service. In case of adverse reports from the customers, apologize and look ahead to avoid mistakes again. Check the competitors’ share on the social media platform to help in understand their weaknesses and strengths. Competitor’s information will help to know what customers praise most about the products. These will help realize customer’s locations, demographics, and languages. After knowing all about the competitors, the company will make informed decisions for their target audience.
3. Customer experience with a product
Social listening helps identify customer experience with various brands of a company. Some customer experience includes; customer’s brand perception, customer’s likes and dislikes about a brand, problems customers have while using the brand, questions, and myths the customers have about a brand. This information helps a company build satisfactory brands for its customers.
4. Product marketing
Product marketing is done based on the percentage of competitor’s market and social media share. Identify product influencers who have many followers and constantly mention the brand keywords, as they know more about the company’s brand to help in marketing. The more the brand has many mentions or takes a large social media platform, the more sales to customers and profit for the company. It takes not just influencers but also more informed and tactical marketing strategies to make a product popular.
Social media is a living organism; through social listening tools like NetbaseQuid, a company can make informed decisions about the future of its products. Social media intelligence helps businesses thrive every single day. Companies can interact with their customers through social media platforms by listening to their perceptions about a product.
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