The cosmetic industry is an extremely competitive one. Lip gloss is a popular product here. Their demand is much also. You need to attract potential consumers towards your brand and product by putting them in eye-catching lip gloss boxes. These should look elegant. Ordinary, as well as dull packaging, can give a bad impression of the business. You need to know which tips to follow so that you can make a box that will be perfect.
Interesting facts about lip gloss boxes
Lip gloss is a sensitive product that is put inside a container. This container will be packaged in a box keeping it safe. Some people may keep the product in the box till it ends therefore this must be strong.
The boxes are what can attract consumers towards what you are selling. They should be designed keeping the customer base in mind.
The following are ten helpful tips when creating lip gloss packaging boxes:
1. Choose sturdy manufacturing materials
One major function of packaging is to protect the product. Cosmetic merchandise requires much protection if it is to remain of the best quality. The items are more vulnerable to harm from different factors.
Customers expect to get high-quality products therefore you should fulfill their expectations. Invest in the material which is of good quality. In this way, the boxes will be able to handle more pressure.
Durable materials include cardboard, Kraft, corrugated cardboard, etc. They are also environmentally friendly so attracting many consumers who care for the health of the planet.
2. Know who your customers are
If you want to create packaging which will draw the eyes of potential buyers you need to find out who these people are. To figure this out carry out some research that considers their gender, age, geographic location, etc.
When it comes to lip gloss, it is often used and brought by females. A brand may have created some for girls. Teenagers and adults may buy the item.
If you are targeting teenagers, you will make the boxes follow trends and be funky and fun.
3. Color themes
Color is an important part of the box design. It can enable you to stand out in front of the competition. Some brands have brand colors that make them be known in the market.
When choosing color themes, you should keep the target audience in mind. Various colors have different meanings and create certain kinds of feelings in people. It is, therefore, necessary to know whether the consumer base will like or hate the ones you use.
If you are targeting women, the colors must appeal to them. Ladies are mostly drawn towards what is simple but elegant. Graceful shades attract them as well. These types of colors should be used.
4. Consider transparent boxes
Lip gloss packaging wholesale can be exclusive by including a die-cut window to the packaging design. The window will be made using a transparent sheet. This will allow it to be easy to view the product by customers.
Many consumers feel more confident after they have seen the product. This is especially true with items like lip gloss. Packaging can get damaged if people continuously open it to check out the item within.
Get window boxes which will make it simple and quick to have a look at the color of the lip gloss.
5. Unique shapes
Lip gloss should be put in packaging that is unique. Ordinary shapes like cuboidal, square, etc. are being employed by many businesses. If you want to make something different, consider a unique shape.
These can grab the eyes of customers who will want to have a look at what is being sold. A brand can consider getting round, triangular, hexagonal shapes that will attract. But keep in mind that the shape should not affect the safety of the merchandise and it should be easy to stack the box on a retail shelf as well.
6. Simple goes a long way
A minimalistic style can be perfect with this product. Lip gloss packaging boxes can look elegant. Bombarding the design with colors that are high-saturation ones and many illustrations can confuse people. They may even avoid checking out the product.
The message you wish to give will not be understood properly. It is important to give ease to people by employing a minimal approach in your design.
7. Consider top-notch lamination
Laminations tend to be preferable for keeping the printed work safe. Choose the best lamination which will attract buyers. Different types of laminations can be used here.
There is matte lamination which allows the box to look amazing. Gloss lamination can make the package appear shinier and also brighter.
8. Tell about the product
Customers will buy lip gloss that they have information about. They need to know its ingredients, shade, scent, etc. Include this on the packaging. Tell about any warnings of the product as well. Storage instructions can be given. Insert the expiry date also.
Adding details that are only necessary is an important part of the packaging. It encourages sales.
9. Look at trends
Keep in mind trends in the lip gloss packaging wholesale industry. The trends will let you get some ideas of what is attracting customers. You can then make a box that will follow these yet stand out also.
As said above the minimalist trend is popular because it is simple.
10. Attractive typography
The text you use on the packaging must also look good. Select a font that connects with the overall theme of the box. The color should not make it confusing to read what is written. The font size for the logo must be a bigger one. If you follow the best tips when designing custom lip gloss boxes, you can create something which will be able to stand out and attract the right customers. Sales and profits will increase in this way.