Siddharth Mahajan from London is a real estate entrepreneur who built an empire in as short as 10 years with his indomitable dedication towards the hospitality industry. Achieving excellence in every service his establishment offered carved a career path for him that is truly deserved and enviable.
Today, after a decade of experience in the housing sector, Siddharth Mahajan from London has become a subject matter expert especially when it comes to luxury housing. Here are a few tips from him on how to sell luxury homes in London.
To begin with, it must be understood that there is a very different service expectation for buyers of high-end luxury homes. They’re not measuring the service of what a real estate sales person delivers based on the performance of other property sales agents. Instead their expectations are based on their experiences with the absolute best providers of luxury goods and services worldwide.
Siddharth Mahajan from London says, “Luxury property is not about selling 5000 square feet, six bedrooms and 8 baths. It’s about selling lifestyle. Whether it’s a primary property, a second, third or fourth residence or a portfolio play, it’s important that real estate professionals understand that there are financial considerations that are different from the financial considerations of average buyers.”
The thing your team absolutely have to understand is that they are selling a lifestyle, whether it’s provenance or exclusivity, or innovation or a fabulous resort community, selling is storytelling. You have to tell stories in a compelling way to secure the sales. Your crew must intimately understand luxury; they must speak the language of luxury.
Your sales team also needs to gauge who the wealthy are and why they should never refer to them as wealthy. Research shows that the majority are self-made, so there’s a lot of new money. Wealthy buyers prefer to be recognized as very successful.
Hence your team needs to understand what the buyer is expecting and looking for in a luxury sales agent and what the expectations are for how they should be sold to. These insights are very important for a property-sales professional to know.
Selling Luxury Property will guide your team to explore every component of luxury property sales, immersing them in the world of wealth so they can better understand how the affluent think and act, leading to an understanding of the critical factors that shape their property buying decisions.
The universe of luxury is no place for traditional hard-sell tactics, the Selling Luxury Property Programme offers proven, practical strategies for connecting with affluent buyers.
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