You have an important trade show coming up. And you know it could help boost your brand awareness, generate leads, close sales, and start lasting relationships. But you know that there will be several other companies like yours vying for similar customers.
You want to stand out.
You have to stand out if you are to attract more traffic to your trade show booth.
So, can using a custom exhibit booth design help you attract more of the right people in your corner?
Are trade show displays worth it?
Here are benefits a top exhibit company in California has noticed among clients who used custom trade show displays in the last 12 months.
- You’ll get the attention you need
Standing out is always a crucial aspect of getting noticed in a busy trade show. Dozens of other brands, possibly direct competitors are scrambling for the same customers’ attention.
And even colorful banners may not help catch and retain prospective customers’ attention—at least not as well as motion pictures.
Moving, changing, or flashing graphics, as in a custom trade show display, can grab attention more easily and attract more people to your booth. - Use a Custom booth design to work your space
Space comes at a premium at any exhibition.
You may not change your assigned trade show booth dimensions. But you can use a creative layout to save space.
You can then use that space to host interactive activities with more people at a time. And that can help you personify your brand and convert more attendees to long-term clients. - You’ll create instant recognition
Be sure to use a custom exhibit design that clearly shows what your company does.
Also, show attendees why they should care to pop inside instead of the next booth.
You can use vibrant colors, stylish and vivid fonts, and hyper-relevant graphics, images, or videos for that.
But perhaps you are concerned about custom trade show display prices. If you are on a tight budget, consider getting custom trade show display rentals. - Your ideal clients will take you more seriously
Using a custom booth design is one way to affirm your presence. It is also a powerful way to assure potential customers that you know what you are doing.
Discerning clients can read into your booth design how well you know the industry, for example.
So, the effort you put into setting up a decent trade show booth doesn’t go unnoticed. It can help boost your credibility. - You’ll broom a lasting impression
Picture this.
You’ll probably only meet your customers face-to-face once in a long while.
How you present your brand at the trade show is likely the only way they’ll have a visual definition of your brand.
Using custom displays can help create a progressive company’s image in your customers’ minds, which is what you want. - Using a custom exhibit booth can boost customer retention
A trade show is a crucial opportunity for reminding your existing customers why they chose your products or services from the beginning.
Existing customers always need a reason to believe they picked the best business for their needs. And an impressive presence at a worthwhile trade show can help to endear them to your brand further.
Over to You
So, are custom trade show displays worth it?
You can use them to attract leads to your booth, increase your brand awareness, boost your credibility,and even close sales.