In the world of underground hip-hop and alternative fashion, few names have created as strong a cultural wave as the $uicideboy$. Formed in 2014 by cousins Ruby da Cherry and $crim, the New Orleans-based duo not only redefined the sound of Southern rap, but also carved out a niche in streetwear culture that fuses grunge, goth, punk, and horrorcore aesthetics. Through limited-edition merchandise drops and a visual identity tied closely to their music and message, $uicideboy$ have become fashion setters in the United States, shaping a movement that’s rebellious, raw, and remarkably resonant with youth culture.
Origins of $uicideboy$ Fashion Influence
What began as tour suicideboys merch has evolved into a full-blown fashion identity. $uicideboy$ merchandise started with basic black tees, hoodies, and hats emblazoned with the G*59 Records logo or provocative slogans. Early fans saw these pieces as more than clothing—they were badges of belonging to a countercultural tribe that rejected mainstream aesthetics and corporate conformity.
The duo’s signature look—dark, minimal, anti-polished, and heavy with symbolism—helped establish their merch as a natural extension of their music. Tracks dealing with mental health, addiction, anti-establishment views, and existential dread found their way into the visual codes of their apparel, giving fans something that not only looked distinctive but also carried emotional weight.
Building the G*59 Fashion Empire
$uicideboy$’s home label, G*59 Records (short for “Grey Five Nine”), has become as iconic as the artists themselves. The label has dropped numerous merch collections that often sell out within minutes. These collections go beyond standard concert gear, incorporating high-quality streetwear staples: heavyweight hoodies, acid-washed tees, embroidered beanies, long sleeves, and even custom-cut outerwear.
They have drawn inspiration from diverse fashion sources—early 2000s Hot Topic vibes, metal band merch aesthetics, dystopian art, and even Japanese streetwear minimalism. Every drop is calculated, and the rarity and exclusive nature of the merch has created a hype ecosystem similar to that of Supreme or Yeezy.
Unlike some artists who license their brand out, the $uicideboy$ keep a hands-on approach. $crim is deeply involved in overseeing design and production, while Ruby da Cherry often provides thematic direction. This ensures each piece aligns with their evolving visual and musical identity.
Fashion as Rebellion
The $uicideboy$ aesthetic challenges traditional fashion norms. Where pop stars and rappers often focus on luxury brands, diamonds, and glamor, the $uicideboy$ take the opposite route. Their fashion language is raw, depressive, and haunting—mirroring their lyrical themes. Clothing pieces often feature:
- Gothic typography
- Grim reapers, skulls, and religious imagery
- Nihilistic or confrontational phrases
- Washed-out or monochromatic color schemes
- Distressed fabrics and vintage cuts
This isn’t fashion designed for red carpets—it’s built for basements, back alleys, skate parks, and underground shows. And yet, the appeal has bled into mainstream fashion, where edgier aesthetics now dominate youth apparel and social media trends.
Collaborations That Cemented Their Style Legacy
$uicideboy$’s collaborations have also played a critical role in cementing their place in fashion. Some of the standout moments include:
- $uicideboy$ x FTP (F*ckThePopulation)
A perfect fit for their anti-authority message, this collaboration featured aggressive slogans, bullet-hole graphics, and militia-style aesthetics. It was a hit among fans and streetwear enthusiasts. - $uicideboy$ x Germ x G59 Capsule Drops
Featuring custom artwork from associated artists, these collections fused multiple musical identities into cohesive fashion capsules. They typically dropped in small runs, often with no restocks, heightening the demand. - $uicideboy$ x Takashi Murakami (Unofficial Aesthetic Pairings)
While not an official collaboration, fans frequently noted the visual alignment between some $uicideboy$ drops and the psychedelic-goth contrast found in Murakami’s artwork. This kind of indirect influence helped open doors for future aesthetic crossovers. - $uicideboy$ x Vans (Conceptual Partnership)
Imagined through fan art and limited pop-up projects, this hypothetical collab gained massive support online. The potential for merging skate culture with the $uicideboy$ brand feels both natural and inevitable.
These collaborations—and the ideas they spark—elevate $uicideboy$ merch beyond fandom into the realm of collectible streetwear. Each drop becomes an event, complete with teaser videos, cryptic social media hints, and a rush of online traffic the moment it goes live.
The Resale Market and Collector Culture
Due to the limited nature of their drops, $uicideboy$ merch has become a hot commodity on the resale market. Websites like Grailed, Depop, and eBay are filled with fans reselling rare items—sometimes for 3x or 4x their original price. The most sought-after pieces are often:
- Tour-exclusive hoodies
- Anniversary drops or first-run collections
- Misprinted or short-run pieces (rare errors become more valuable)
- Collaborations with other artists or underground designers
Collectors treat $uicideboy$ gear the way sneakerheads treat Jordans. It’s not just about wearing the merch—owning it becomes a statement of identity and exclusivity.
Setting Trends Beyond Music
While the $uicideboy$ fan base is core to their fashion success, their influence has spread further. Elements of their style are now echoed across TikTok, fashion lookbooks, and new wave streetwear brands:
- Grunge-revival fashion owes much of its resurgence to artists like $uicideboy$, who kept the spirit alive through music and clothing.
- Mental health-themed apparel—shirts and hoodies with slogans like “I’m Tired” or “Leave Me Alone”—mirror the $uicideboy$ approach of emotional transparency and angst.
- DIY and punk-inspired customization is seeing a return, with fans modifying their $uicideboy$ gear by distressing, dyeing, or stitching custom patches.
Even mainstream retailers like Hot Topic, PacSun, and Urban Outfitters have introduced clothing lines that closely resemble the tones and graphic themes popularized by the $uicideboy$.
Criticism and Evolution
Despite their influence, $uicideboy$ have faced criticism for the high prices of their merch, slow shipping, and inconsistent quality in some drops. However, the group has responded by improving materials, introducing more ethical manufacturing practices, and addressing delays in customer service. Their newer pieces often come with upgraded fabric weight, better screen printing, and more sustainable packaging.
They’ve also matured in their design philosophy. While early drops were almost aggressively edgy, recent collections feature cleaner graphics, better color coordination, and a more refined understanding of fashion design. This shift reflects the group’s own evolution as artists—and suggests a long-term vision that extends beyond hype culture.
Conclusion
$uicideboy$ have not just created merchandise—they’ve pioneered a fashion movement that blurs the lines between underground music, streetwear, and emotional storytelling. Their merch represents more than just fan loyalty. It’s a wearable extension of a philosophy, a look into the struggles and creativity that define a generation.
In a landscape saturated with disposable trends and shallow branding, the $uicideboy$ offer something different: authenticity, darkness, and a sense of community rooted in real experience. Whether through a $90 hoodie or a limited tour tee, the duo has cemented their status as fashion setters in the USA—one drop at a time.
If you’re into fashion that speaks louder than labels and wears its scars with pride, then $uicideboy$ merch isn’t just clothing. It’s culture.