Network Marketing, also called Direct Selling or MLM, its original name in English: Multi-Level Marketing is a simple concept that consists of promoting a product by the consumer directly.
- How does it work?
- What do you need to know about this process?
- Entrepreneur, launching via the marketing network, possible?
The answers in this article, MLM software developer, following a logical observation: consumers have real marketing power through acts of recommendation, or word of mouth that they practice without even realizing it.
An example: You have just gone to a great restaurant: atypical decor, nice waiter, magnificent dishes, delicious dishes, In short, the next day you do not hesitate a second to tell your colleagues about your experience of the day before. Strongly advising to go to next weekend. Well done! You have just promoted a service.
Based on this observation, some companies have therefore decided to use this vein, by subcontracting their distribution to consumers, who then become independent distributors.
Getting into entrepreneurship is very exciting, but also… scary. The stakes are high!
Network Marketing can then help you. Indeed, the framework is simple and allows you to minimize risk taking:
- Low investments,
- A simple and advantageous VDI (independent home seller) status,
- Daily support through its network of freelancers: you are not alone in carrying out this project
Other advantages
The savings offered by such a mode of distribution for companies: elimination of advertising campaigns and costs generated by the many intermediaries in the mass distribution channel. Also note that your employees are already convinced by the product, so they will have no trouble making you known to a wider audience.
But, before embarking on the adventure, you should know that this method involves certain constraints. If the monetary investment is low, the time investment is substantial. It is very difficult to make a living from Network Marketing from the first few months! Profitability is often long, you have to be patient.
Also know how to choose your network! Surround yourself only with studious people who are passionate about your project, in order to trigger, perhaps, the butterfly effect.
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